When researching traditional advertising and inbound marketing, a vast majority of information is heavily skewed to one side or the other. There is little effort placed in examining the possibilities of blending the two strategies together. Unfortunately, most companies do not understand how the marketing model has changed today, so they are not able to reap the benefits of running a fully integrated marketing campaign.
On Friday, June 19th, we will discuss how companies should not view inbound marketing and traditional advertising as an "either-or" decision. We understand that there are some circumstances in life that absolutely require one to take sides. For example, there are few fans in the SEC that pull for both Alabama and LSU. It is also rare that you will find Major League Baseball fans that will pull for both the Boston Red Sox and the New York Yankees. Most tech junkies are die-hard fans of either the Droid or the Iphone, but not both. There is no grey area in these situations. You are either with us or against us. When it comes to marketing your business, we strongly advise businesses to embrace and integrate both traditional advertising and inbound marketing. In most cases, when it comes to inbound marketing and traditional advertising, choosing one or the other is not the best approach.
Join us on Friday, June 19th from 9am to 11am at BlinkJar Media. The session is free to anyone with an open mind. A complimentary breakfast will be served, and there will be a bunch of HubSpot swag thrown around the meeting room. We hope to see you there.